Amrita Thakur's woman is cool, contemporary and utterly feminine. Bold, fun colours juxtaposed with minimalist embroidery, Thakur's sophisticated aesthetic fuses understated luxury with a truly unique traditional feel. Meet the demands of a modern Indian wardrobe that's perfect for weddings, cocktails and parties while maintaining a sense of nonchalant chicness. Amrita Thakur is a refreshing take on Indian haldi-centric garments, highlighted with elements of fun colors, minimalistic embroidery yet tastefully blended with classic old world elements. Designed for the contemporary Indian woman who loves the traditional and yet loves the lightness of her freedom. The brand was started keeping in mind women who know they just need only ‘that much’ to stand apart as well as stand strong and beautiful in a crowd.